Life Insurance Awareness Month With Life Happens

Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance. Throughout the month of September, Life Happens is promoting Life Insurance Awareness Month and urging individuals to protect their loved ones with Life Insurance. Rocky Mountain Insurance also seeks to remind people of the important role insurance plays in ensuring families, businesses, and loved ones are protected after a loss. Below you will find resources to share with your clients for Life Insurance Awareness Month.


Kelly Rowland as Life Insurance Awareness Month Spokesperson

This year’s theme for Life Insurance Awareness Month is “With life insurance, I’ve got you”.

You would do anything to protect your family and ensure they have a bright future. But have you considered how your loved ones would continue on financially if you were no longer here?

Life insurance is a simple and affordable way to answer that question. It allows you to say to your loved ones, “I’ve got you” … and mean it.

Listen to Kelly Rowland discuss the value of Life Insurance here

#LIAM Marketing Library

Life Happens has created a range of marketing materials to support September’s Life Insurance Awareness Month Campaign. This campaign is driven by the basic motivation behind the purchase of life insurance− protecting loved ones.

The #LIAM campaign materials include social media images, flyer, emails, videos and more. To download any of these preselected pieces, click on the image below. Feel free to use as-is or modify to fit your marketing, branding or compliance needs. Additional materials can be found at or by contacting our internal marketing department.

Remember to use #LIAM with all your posts!

Social Media Graphics

Flyers & Other Materials